EDI and Empethy together to protect abandoned animals
Articles > EDI and Empethy together to protect abandoned animals

EDI and Empethy together to protect abandoned animals

EDI together with Empethy, an organization with the goal of facilitating the adoption of dogs and cats, are launching a campaign to raise awareness about the importance of consciously adopting an animal during the Christmas season.


The festive mood of Christmas, with its twinkling lights, merry tunes and positive energy, prompts many people to consider buying a pet as a gift. However, this decision is often made without proper weighing of the responsibilities and long-term implications. It is important to understand that animals are not objects or toys, but living beings that require constant care, commitment and lasting love. Too often, holiday excitement quickly fades, leaving behind helpless animals and families unprepared for the challenges of having an animal and caring for and raising a new family member. The impulsive purchase of animals at Christmas leads to one sad result: abandonment. Animals, once the object of joy and celebration, often end up in shelters or are abandoned on the streets. This has devastating consequences for the animals’ health and well-being, while families face feelings of guilt and sadness for not being able to sustain the commitment of having an animal.

Straying in Italy is a social, economic and environmental emergency. According to the latest estimates, there are about 350,000 abandoned animals in facilities such as kennels and catteries that are looking for a new family. Unfortunately, this figure is compounded by another: every year in Italy there is an average of 80,000 abandonments of cats and 50,000 of dogs. Shocking numbers that continue to grow despite the fact that animal abandonment is a crime punishable by up to a year’s arrest or a fine of up to 10,000 euros. Numbers that have an impact on animals, victims of severe trauma both physical and emotional, and also on society as a whole, which bears the expense of keeping animals in facilities, which amounts to about 150 million euros a year. For this chain to be broken, it is necessary to raise awareness of the problem and the importance of adopting consciously and responsibly.

That is why EDI works with Empethy to reduce this phenomenon, and to encourage adoptions of abandoned animals.

Learn more about the Christmas campaign and Empethy, visit the website.

EDI and Empethy together to protect abandoned animals

Date: 22 December 2023

Author: Effetti Digitali Italiani

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